résumé
Juliana Frisoli
Digital Marketing & Communications Strategist
Summary
Innovative and results-driven Digital Marketing & Communications Strategist with 10+ years of experience driving brand growth, audience engagement, and revenue through data-driven and creative strategies. Proven success in scaling B2B and B2C multi-channel marketing campaigns, increasing audience engagement, and maximizing brand visibility across organic and paid social media, content marketing, email marketing, and digital media. Expert in blending storytelling, analytics, and audience psychology to amplify brand presence, develop executive thought leadership, and cultivate loyal audiences who convert.
Experience
Marketing & Communications Strategist, Founder — ROAR to Rich, LLC
May 2019 - Present- Grew client audience reach by 33,000+ organically through high-impact multi-channel social media strategies, content optimization, and engagement tactics.
- Developed and executed B2B and B2C social media campaigns that increased client revenue by up to 10X, integrating organic, paid, and influencer-driven strategies.
- Achieved a 5X Return on Ad Spend (ROAS) on social ad campaigns by optimizing audience targeting and funnel strategy.
- Guided executive personal brands for thought leaders, crafting Instagram, Facebook, LinkedIn, Threads, and Twitter (X) strategies that positioned them as industry authorities.
- Created data-driven content strategies that improved engagement, brand awareness, and conversion rates across LinkedIn, Facebook, Instagram, YouTube, and TikTok.
- Built and implemented community engagement strategies, fostering authentic conversations and long-term brand loyalty.
- Developed and scaled membership programs and digital product marketing, aligning content strategies with audience growth and retention goals.
Content Writer & Digital Marketing Strategist — Cerebro Marketing
Mar 2017 - Jun 2020- Increased social media-driven web traffic by 53% through SEO-optimized content strategies, audience-driven storytelling, and strategic content distribution across LinkedIn, Facebook, Twitter, and Instagram.
- Achieved 2x ROAS on paid social campaigns (Meta Ads + Google Ads) by developing high-performing ad strategies that seamlessly integrated with organic social efforts, maximizing brand engagement and conversions.
- Conducted deep-dive audience research to identify growth opportunities and refine social media strategies, optimizing content for higher engagement, lead generation, and demand generation alignment.
- Developed high-impact, executive-level social content that increased brand authority and engagement across blogs, LinkedIn, Twitter, and multimedia platforms, amplifying thought leadership and audience trust.
- Implemented data-driven social media strategies, leveraging analytics to refine messaging, optimize content performance, and improve cross-channel engagement on organic and paid platforms.
Social Media Manager & Content Specialist — GoDaddy
Mar 2018 - Oct 2018- Managed social media strategies for 200+ businesses in an agency setting, developing customized content plans that increased brand awareness, engagement, and customer retention across Facebook, Instagram, and Twitter.
- Increased client brand visibility by 27% through high-impact content strategies, community engagement initiatives, and data-driven posting schedules optimized for platform algorithms.
- Developed and executed reputation management strategies, turning customer feedback into opportunities to enhance brand trust, loyalty, and positive sentiment.
- Led audience engagement and crisis communication initiatives, ensuring businesses maintained strong relationships with their communities while mitigating negative feedback and enhancing brand perception.
- Utilized social media analytics to track KPIs, identify high-performing content trends, and implement data-backed optimizations that improved organic reach, engagement rates, and conversion potential.
- Stayed ahead of platform updates and algorithm changes, proactively adjusting social strategies to maintain competitive visibility and audience engagement.
Brand Ambassador Team Lead — MKTG
Oct 2017 - Dec 2017- Engaged diverse audiences through brand storytelling and interactive campaigns, increasing brand awareness, audience trust, and engagement across multiple channels.
- Executed high-impact brand campaigns that strengthened audience relationships, enhanced brand positioning, and increased customer engagement.
- Led brand activation initiatives, ensuring messaging consistency and strategic alignment with target audience needs, resulting in higher engagement and long-term audience retention.
- Developed audience engagement strategies, fostering meaningful connections and encouraging brand advocacy through community-driven experiences.
- Gathered consumer insights and feedback, translating them into actionable recommendations to optimize content strategies and enhance brand perception.
- Positioned brands as industry leaders through strategic messaging, ensuring audience connection and content resonance across various marketing channels.
Executive Marketing Assistant — Spectrum Inspection Group, Inc.
Sep 2016 - Oct 2017- Developed and managed targeted paid social campaigns, generating $100,000+ in new leads while optimizing ad performance for maximum brand visibility and conversion.
- Managed and optimized social media presence for both the company and its CEO, leveraging thought leadership content and audience engagement strategies to enhance brand credibility and industry influence.
- Designed and executed multi-channel engagement campaigns, integrating social media and email marketing to nurture audience relationships, increase retention, and drive inbound inquiries.
- Built and maintained strategic relationships with industry influencers and brand advocates, using social media outreach and engagement to strengthen partnerships and amplify brand presence.
Social Media Manager — Las Vegas: The Game
June 2015 - June 2016- Increased Instagram following by 47% within one year through strategic content planning and community engagement which fostered a loyal and active online community.
- Collaborated with marketing and events teams to align promotional strategies across digital platforms and showcase brand storytelling.
- Analyzed social media performance metrics to refine strategies and maximize audience growth and engagement.
Education
B.A. Journalism, Integrated Marketing Communications
University of Nevada, Las Vegas | August 2014 - December 2017
Skills
Social Media & Content Strategy
multi-channel social media strategy (organic & paid), paid & organic social integration, audience growth & engagement, executive social media & thought leadership amplification, community management & brand advocacy, influencer & partnership marketing, content marketing (video, graphic, & written), storytelling & brand positioning, social media copywriting & engagement tactics, AI & automation for social engagement, SEO-optimized content, reputation management & crisis communication, cross-platform content repurposing, social listening & sentiment analysis, platform algorithms & trend adaptation (LinkedIn, Twitter/X, Instagram, Facebook, YouTube, TikTok)
Analytics, Demand Generation & Optimization
KPI tracking & performance measurement, social media-driven demand generation, audience insights & data-driven strategy, paid media strategy (Meta Ads, LinkedIn Ads, Google Ads, TikTok Ads), social media analytics (Google Analytics, Sprout Social, Meta Insights, LinkedIn Analytics), event & membership-driven social campaigns, A/B testing & conversion optimization, lead generation & demand generation campaigns, campaign performance reporting
Leadership, Collaborations, & Project Management
cross-functional team collaboration, executive & stakeholder communication, project & campaign management (ClickUp, Notion, Asana, Trello, Slack), CRM & marketing automation (Salesforce, HubSpot, ActiveCampaign), vendor & agency management, strategic planning & execution, cross-team integration for marketing alignment
